Opportunity Brief September 3, 2026333 wordsby Aditya Gangwani
What this case study demonstrates
Master problem framing without jumping to solutions.
Apply Jobs-to-Be-Done (JTBD) to unearth customer motivation.
Formulate falsifiable hypotheses and success metrics.
# Product Opportunity Brief: [Product Name / Feature]
## 1. Problem Statement
*Describe the customer pain point, observed evidence, and why this problem matters now.*
## 2. Target Persona & User Segment
*Who experiences this problem most acutely? What are their key constraints?*
## 3. Jobs-To-Be-Done (JTBD)
- **Core Job:** When I [context], I want to [action], so that [outcome].
- **Emotional Job:** How the user wants to feel.
- **Social Job:** How the user wants to be perceived.
## 4. Business Impact & Success Metrics
- **Primary Metric:**
- **Secondary Metrics:**
- **Guardrail Metric:**
## 5. Key Risks & Hypotheses
*What assumptions must be true for this opportunity to succeed?*
# Product Opportunity Brief: [Product Name / Feature]
## 1. Problem Statement
*Describe the customer pain point, observed evidence, and why this problem matters now.*
## 2. Target Persona & User Segment
*Who experiences this problem most acutely? What are their key constraints?*
## 3. Jobs-To-Be-Done (JTBD)
- **Core Job:** When I [context], I want to [action], so that [outcome].
- **Emotional Job:** How the user wants to feel.
- **Social Job:** How the user wants to be perceived.
## 4. Business Impact & Success Metrics
- **Primary Metric:**
- **Secondary Metrics:**
- **Guardrail Metric:**
## 5. Key Risks & Hypotheses
*What assumptions must be true for this opportunity to succeed?*
# Product Opportunity Brief: [Product Name / Feature]
## 1. Problem Statement
*Describe the customer pain point, observed evidence, and why this problem matters now.*
## 2. Target Persona & User Segment
*Who experiences this problem most acutely? What are their key constraints?*
## 3. Jobs-To-Be-Done (JTBD)
- **Core Job:** When I [context], I want to [action], so that [outcome].
- **Emotional Job:** How the user wants to feel.
- **Social Job:** How the user wants to be perceived.
## 4. Business Impact & Success Metrics
- **Primary Metric:**
- **Secondary Metrics:**
- **Guardrail Metric:**
## 5. Key Risks & Hypotheses
*What assumptions must be true for this opportunity to succeed?*